Standing Out In The Online Arena

In this ever evolving digital world, it is important to keep in tune with developments with the internet, not only for your lifestyle but also for careers. This medium differs from the traditional written cover letter and CV, so you need to consider the most effective approach to make a good first impression.

A recent online employment report revealed that there has been a 55% increase in the hiring of web freelancers by UK businesses since July 2011. This rise has been due to more companies recruiting specialists to deal with processing the vast amount of online applications that are received. Despite the different methods of application, some basic principles remain the same. For example, you need to use good spelling and grammar, as well as have a clear layout and presentation. It is worthwhile highlighting your key achievements (perhaps in bold or by underlining) to make them stand out, but be selective. Also, a professional tone needs to be used, and the language should be tailored to the specific job.

Most online applications include basic information such as contact details and academic qualifications. However, the more important section focuses on competency based questions. These have maximum word limits, which are important to follow. The form tests your ability to convey answers in a concise manner and these responses usually form the basis for questions at interviews. You will have the opportunity to describe why you are interested in the firm and the particular line of business, the types of skills you have gained, such as during work experience and extra-curricular activities.

Some companies will not have application forms, but will ask you to apply by email. Firstly, you should use an email address, which has a suitable name, rather than one, which uses a nickname. Also, you need to address the person in a formal manner and put an appropriate subject in the email so that it is not misplaced by the company. Make sure you write short paragraphs, which are clearly spaced out and answer the key points in the job description. The email is effectively the covering letter and so you can also attach your CV, which should ideally be in a format, which cannot be edited, such as a PDF. If after some time you do not get a response, it is always worthwhile ringing to confirm whether the email has been received.

Overall, you need to put some more thought into online applications but the basic principles of using professional language, good spelling and grammar, as well as addressing the key job requirements remain most important. After you have completed a few applications, you will understand the most appropriate style to use, but ask for guidance from careers services or friends before you send the final emails or submit the forms online.

By Arnab Datta